Task 3 What Are The Ways To Promote A Tourist Attraction?

KELOMPOK: DANISH GIRL

1)    INDIRA YASMIN A. (13615347)

2)    NOOR GITA FITRI (15615090)

Looking to attract some new visitors to your town or city? In our current digital age, getting tourists to pay attention to a specific place is more possible than ever. Developing a marketing plan and using tools social media and other promotional materials, can all help to promote tourism in your town or city.

Creating a Marketing Plan

1)      Consider what makes your town or city unique. One way to do this is to make a list of all the activities and attractions currently available in the town. Often, tourist are interested in the things they can do and see in your town or city, more than the location of the town or city itself. They will search online for an activity first and then a location. For example: rock climbing Bend, Oregon, or fly fishing Missoula, Montana.

·     Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world’s largest paper clip to a man made wave in a river. Ask yourself: What makes the town worth a special trip? What do you have that a tourist can’t get or do somewhere else?

·    Work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists.

2)      Conduct a survey of the members of the community. A survey is a valuable tool during tourism planning as it helps you collect information on the town and ensures the community can agree on the branding and marketing for the town. Do face to face interviews or phone surveys. Ask questions such as:

·         What do you think attracts a visitor to the community?

·         What type of visitor do you see coming to our community?

·         How can we do to improve the visitor’s experience

3)      Do a survey of visitors to the town. You can conduct face to face interviews at the local shopping mall. You can also ask visitors to sign up to a mailing list and email them a survey. Ask questions such as:

·         Where does the visitor live?

·         What attracted the visitor to the community?

·         How did the visitor find out about the tourist attractions?

·         What type of businesses or facilities did the visitor use?

·         What kinds of accommodations or services are needed?

·         A third party endorsement from previous visitors to the town or current visitors is    a good way to determine how to better serve future tourists.

4)      Create a marketing plan. A good way to do this is to determine target marketing segments. Define market areas that will draw the most visitors, like a well known hiking trail, an important historical site, or a museum. Then, divide these areas into trip length categories, and define the clientele that will be attracted to the community. Create a chart broken into categories such as:

·     Geographic market areas, with a section for day trips, overnight trips, and       extended visits.

·   Outdoor recreation activities, if any, such as camping, hiking, fishing, and     picnicking.

·         Entertainment, such as historic sites, fairs or festivals, shopping, and dining.

·         Other travel purposes, such as business trips and family visits.

5)      Create a unique slogan. If you come up with a slogan, but its possible to remove your town’s name and plug in another town’s name, it is not a unique slogan. Avoid common buzzwords like “explore” “discover” “center of it all” “something for everyone” “best kept secret”, etc.

·    Think about successful slogans, like Las Vegas’ “What happens here, stays here”, New York’s “The City That Never Sleeps” or Calgary, Alberta’s “Heart of the New West”. They work because they are unique and avoid generic terms or phrases.

6)      Make an action plan. This will be a to do list to make the market plan a reality. It should include:

o   The overall recommendation from the tourism planning committee, including the proposed slogan and branding.

o  The budget of the marketing plan, including the costs of all promotional materials.

o   The source of the funds to put the marketing plan into action.

o   The responsible parties of putting the marketing plan into action.

o   A timeline for the completion and launch of the marketing plan.

Source: https://www.wikihow.com/Promote-Tourism